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Bringing a Dental Rebrand to Life Through Video

Brewer Dental, a dental practice in Billings, Montana, needed video content to support a major rebrand and introduce its refreshed brand experience to the community. Kinetic produced a full campaign shoot across the studio and dental office, capturing both doctors and patients to create a warmer, more personal story around care.

The campaign was a true creative asset library: the footage was cut into multiple 30 commercials for traditional media, along with a one-minute brand video for broader digital use. Inspired by Brewer Dental’s black-and-white brand system, Kinetic used a visual style that felt distinct from traditional dental marketing while still staying approachable and patient-focused. The campaign line, “Just for You,” became a lasting part of the practice’s brand language.

Planning & Logistics
Storyboarding
Talent management
Location Scouting
In-studio video production
Onsite video production
Editing
Voice Over & Music selection

The rebrand gave Brewer Dental a new look but the video campaign helped make it feel real to patients.