Spread the Word!

St. John’s United needed a set of campaign videos to promote its At Home care services and help families understand the support available outside a traditional care facility. For senior services, trust is everything—families need to see not only what care is provided, but who is providing it and how it can support daily life.

Kinetic produced testimonial-style videos that highlighted the range of At Home services through real stories and grounded, human-centered footage. The final campaign helped make the service feel more personal, approachable, and credible for families considering care options for someone they love.