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Telling the Story of Local Healthcare in Rural Montana

Sheridan Memorial Hospital serves Plentywood, Montana, and the surrounding rural communities with critical local access to healthcare. In a remote region shaped by farming, ranching and long distances between services, the hospital needed a way to show the quality of care available close to home — and the role it plays in strengthening the community.

Kinetic traveled to Plentywood with a production crew for a three-day shoot, capturing interviews and footage that told the hospital’s story through the people who know it best. The final footage was shaped into multiple videos for brand storytelling, recruitment, web and social — showing how a single custom video shoot can create a flexible library of assets with long-term value.

Planning and logistics
Storyboarding
On-site video production
Drone work
Interview facilitation
Editing
Music selection
Slate design

One rural healthcare story, multiple videos and a content library built to support brand awareness, recruitment and community pride.