Spread the Word!

St. John’s United needed a set of campaign videos to promote its at-home care services and help families understand the support available outside a traditional care facility. For senior services, trust is everything — families need to see not only what care is provided but who is providing it and how it can support daily life.

Kinetic produced testimonial-style videos that highlighted the range of at-home services through real stories and grounded, human-centered footage. The final campaign helped make the service feel more personal, approachable and credible for families considering care options for someone they love.