An Outdoor Brand Told Through Film
Dometic, a global brand known for outdoor and mobile living products, needed video content that could perform across digital channels while showcasing their gear in real-world conditions. Kinetic first recruited Dometic brand ambassadors, then produced a week-long Arizona-based shoot to capture the durability, versatility and lifestyle appeal of Dometic’s products in an authentic environment.
We focused on real use cases with real RV and off-road enthusiasts — filming products in action rather than staged scenes — so the content feels credible to an outdoor audience.
Planning and logistics
Brand ambassador recruitment and management
Location scouting
Location permitting
Six-day on-site video production
Editing
Post-production
Dometic’s final videos were built from the same six-day shoot but told separate, impactful stories. We created a library of assets that reinforce both product performance and brand lifestyle.
