Product Launch Video
- ClientTerzo Power Systems
- RoleAnimation, Production
Turning Technical Renderings Into an Award-Winning Product Launch Video
Terzo Power Systems needed a clear, compelling way to introduce the Hydrapulse® F3, its next-generation electro-hydraulic pump designed for electric vehicles and on-highway, off-highway, and industrial applications. Rather than relying on interviews or traditional b-roll, Kinetic built an animated product launch video using technical renderings and voice-over to show the system’s cutting-edge technology and features in motion.
The final video helped explain a complex fluid power system through polished animation, pacing, and product-focused storytelling. It also showcased Kinetic’s ability to create strong product launch content without a traditional shoot—especially for technical brands in the EV and industrial space. The project was recognized as a Viddy Awards Gold Winner in the technology category.
Storyboarding
Script Writing
Editing
Voice Over & Music selection
When a traditional shoot wasn’t the right fit, we used Terzo’s technical renderings to help bring the product story to life.