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Loenbro needed custom photography that could show the scale, grit and field expertise behind its industrial services work across Montana, North Dakota and Wyoming. These were not controlled office shoots. Kinetic photographed real crews working in oilfield environments, around heavy equipment, rough terrain and active jobsite conditions.

Some shoots were built around detailed planning. Others required Kinetic to respond quickly when the client had a strong project in motion and needed us on-site (and in steel-toed boots). Across multiple locations and divisions, the work required more than a good eye, and every shot needed to feel authentic while staying safe and accurate to the work being performed.

The final photography gave Loenbro a custom image library that represented its people, services and field operations across the region. Many of the images are still used today on the company’s website and marketing materials.